Notice: Undefined variable: title in /home/area7ru/area7.ru/docs/referat.php on line 164
Реферат: Importance of marketing research - Рефераты и топики по иностранным языкам - скачать рефераты, доклады, курсовые, дипломные работы, бесплатные электронные книги, энциклопедии

Notice: Undefined variable: reklama2 in /home/area7ru/area7.ru/docs/referat.php on line 312

Главная / Рефераты / Рефераты и топики по иностранным языкам

Реферат: Importance of marketing research



Notice: Undefined variable: ref_img in /home/area7ru/area7.ru/docs/referat.php on line 323
Importance of marketing research
Moiseenko T.S. ДонНТУ
Now Ukrainian businessmen meet a lot of problems when trying to enter and develop the new market. The problem that company executives faced is absence of relevant information about competitors and customer needs. As a rule it is too difficult to collect some information with the help of state statistic organizations. Private companies providing marketing service are inexperienced, because it is new consulting service in Ukraine. The activity of the firms that provide marketing research is not so developed as in the West companies. It can be explained by existed approach at the soviet time to the service and market in whole. So, we need time to destruct an old stereotype and build new effective system of manufacturing activity. The idea is to study marketing, demand, and clients needs. Marketing as a method of research and satisfaction of customer needs is also quite new for our country.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. This definition reveals that marketing involves more than just an individual activity such as a sales or promotion. Effective marketing requires that managers recognize the interdependence of these various activities and how they can be combined to develop a marketing program. Other perspectives view marketing as consisting primarily of advertising or retailing activities. For others, activities, such as market research, pricing, or  product planning may be the primary focus. While all of these are a part of marketing, it is incorrect to limit yourself to thinking about just one or two of the elements of marketing.
In the first stages of business, the entrepreneur more than likely has done the research necessary to plan the business, to lay out the intricate details necessary to set the sails, as it were, for successful launch of the business. It is necessary to have a well-conceived business plan, it is crucial to have customers to buy its wares. A good business plan will help identify where and how the sales will be generated to support the business. After the plan has been initiated, however, a more comprehensive marketing analysis will have to be conducted to help solidify the future of the company. What every company needs, of course, are customers, customers, and more customers. A fundamental insight into market generation is that customers must be identified and analyzed in order that they might be solicited to buy the company*s product line. Sales follow marketing just as surely as market analysis follows marketing planning.
When preparing basic marketing plan it is necessary to identify the unit of sales and number of customers you expected to reach in a three-year period, to study your business by studying other, similar businesses, both in an out of important marketing area, to learn a lot about how your competition prices their products, attracts their customers and follows up with customer satisfaction. There are countless businesses listed in the newspaper, yellow pages, and the local chamber of commerce. For success it is important to take a good look at these businesses, make a list of the b...

ВНИМАНИЕ!
Текст просматриваемого вами реферата (доклада, курсовой) урезан на треть (33%)!

Чтобы просматривать этот и другие рефераты полностью, авторизуйтесь  на сайте:

Ваш id: Пароль:

РЕГИСТРАЦИЯ НА САЙТЕ
Простая ссылка на эту работу:
Ссылка для размещения на форуме:
HTML-гиперссылка:



Добавлено: 2015.06.03
Просмотров: 767

Notice: Undefined offset: 1 in /home/area7ru/area7.ru/docs/linkmanager/links.php on line 21

При использовании материалов сайта, активная ссылка на AREA7.RU обязательная!

Notice: Undefined variable: r_script in /home/area7ru/area7.ru/docs/referat.php on line 434